AX 2008 Private Photoshoot - Sweet Lolita
Sweet Lolita (amaloli) is heavily influenced by Rococo styles as well as shojo manga (girls' manga). Focusing on the child and fantasy aspects of Lolita, the Sweet Lolita style adopts the basic Lolita format and uses lighter colors and child fantasy themes in its design. Makeup used in sweet Lolita is common throughout most Lolita styles. A natural look is emphasized, to help maintain the child like feel of Lolita. Light pastels, light pink, and natural colors make up the Lolita makeup color scheme.
Here is a nice sweet lolita from AX 2008.